New experiences
Immersive experiences have been popular for a while now, with many organisations and artists – along with audiences – trying out new ways of experiencing arts and culture.
As technology develops, the ways in which audiences can interact with, view and experience art is changing and, alongside this, the number and variety of immersive experiences is increasing.
There are new and interesting ways for storytellers to engage audiences – from audio tours in museums and galleries, to a 360 captured performance or a VR experience, our interactions with culture can take on new shapes and forms.
The Space has supported a number of interactive experiences – and spoken with a couple of experts in the field about why the arts and cultural sector should be interested in immersive trechnology and the potential that it has for expanding the ways in which art is created and experienced.
The articles below include a beginner’s guide to VR experiences, a round-up of some of the best immersive arts-based experiences, case studies and tips from experienced producers about why creators need to focus on the story, then think about the tech.
Getting started
Virtual reality: a beginners’ guide for the arts
Award-winning Catherine Allen, Director of Limina Immersive explains how arts organisations can start to experiment with the possibilities of virtual content. 
Creating great audience experiences using 360 and VR
“It’s the creative and the art that matters, not the technology.” 
Top six VR and AR experiences in the arts
A guide to six of the best virtual and augmented reality experiences in the arts Case studies
The transition from physical to immersive theatre
Thinking of working with immersive tech? Creative Director of MBD, Paul Long talks about the opportunities and offers his top tips 
Please Feed the Lions: Interactive AI brought a London landmark to life
Es Devlin used AI and a bright red lion to create an interactive artwork 
Technology as a storytelling tool
How 59 Productions combine art and tech to tell amazing stories; set design, live recording, projection mapping, VR and more…